what makes a product sexy ?

I was watching Neel and Nikki yesterday.(N&N is a hindi movie-Bollywood)
Lead actress Tanisha is showing her curves wearing almost nothing in the movie.

Accepted that vital stats are there...but is she looking attractive ? Is she looking sexy ?



Okie lets take the case of Kajol,Tanisha's real sister who is also an actress(right pic).And she looks (and is looking) more attractive than her sister.

Why ?
Many scholars believe attraction is based on people who are more similar to us.When you are watching Kajol's movie,she looks like girl next door...Bubbly and intelligent,smiling and in control of situations...so we relate well with Kajol rather than "what are you wearing","how are you talking" Tanisha.

One more factor is the underlying confidence reflected mostly through eyes.Just look at two pictures and you will know what I am trying to say.

For some people, the function and accessibility of product or a person itself makes it inherently sexy.But to most, a product's sexiness starts and ends with design(or should I say smooth edges).

One of my friend always uses the word "BALANCE" and I completly agree with him.



If we look at Ipod ...

Its proved now that its design yielded the highest quality of sound, according to industry sources.It is by far has the best user interface of any product of this type.

Now suddenly,why I am discussing a MP3 device instead of some gorgeous women.IPOD is sexy for the same reasons Kajol looks sexy(I am sorry Ajay bhai).Its that functionality,ease of use and that "clean look" that makes it HOT.

A user of IPod says “I noticed the shiny white porcelain of the bathtub and the reflective chrome of the faucet on the wash basin… and then it hit me! Everybody perceives the iPod as ‘clean’ because it references bathroom materials!”

So what makes a product sexy ?

a.A Flamboyant product need not necessarily be sexy.
b.It should be reachable that creates that comfort level from mushy-mushy to like-it very-much(dont look at me Merc fans)
c.It should be different..a non-conformist...USP(no vague terms)

Kapil Bhatia